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[哲史艺丛] Apple's payout

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发表于 2012-3-20 08:12 AM | 显示全部楼层 |阅读模式


Rather than pay out cash - which Franco Modigliani and Merton Miller proved to be financially irrelevant as long ago as 1958 - Apple should have announced the following on Monday.

"Dear Apple shareholder, do you know how you are going to die? Neither do we. On this day when you are feeling on top of the world it is easy to forget that every company rises and falls. Returns always fade. Something comes out of the blue and knocks you off your perch. Facebook, Twitter and Google did not even exist 20 years ago. Back then, your beloved Apple was worth $5bn. Today our market capitalisation is $560bn. Can you see the future?

This is precisely why we have been building up our cash pile during the good times. But now that we are the biggest company on earth, we shall be spending every cent of that money to make sure we stay that way. We have as little idea as you do where the threat to our future will come from. But the $98bn of cash and marketable securities at our disposal means that we are able to cover more potential threats than any of our rivals.

Perhaps that means buying a cable company (Time Warner's price: $25bn). With an Apple product connected to the cloud in every home, why shoiuld we be beholden to the owners of the pipes? And what of the world's telecoms companies through whose bandwidth our lifeblood runs? (T-Mobile USA: $40bn.) Or maybe we should buy one of the many US banks trading below book value and dominate the gfuture of digital commerce. We have the cash flow to buy Citigroup ($110bn) outright.

More important will be our scouring of the globe buying up brilliant young companies, hoping to absorb the one that would have eventually killed us. We understand that you may have liked a dividend today. But really, what would you do with the money? Buy Zynga? We are thinking about the Apple shares you will be proud to pass on to your grandchildren. "
发表于 2012-3-20 09:15 AM | 显示全部楼层
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