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It has all the traits of a groundbreaker. Although operating in a recessionary environment and with a few rough years at its back, IMAX has increased its number of screens from 248 to 403 over the past five years and adopted joint ventures with retail chains like AMC and Regal. And despite tough economic conditions, movie revenues were up this year, in large part due to IMAX's contribution to incremental ticket prices.
Hollywood loves IMAX because it offers an opportunity to reap higher ticket prices while increasing the fan base. IMAX loves Hollywood because the transition to 3-D movies is only going to bring IMAX more and more business. And you should love IMAX, too. Its 163-screen backlog offers tons of room for future growth, and this is definitely the time to take advantage of the conversion from regular movie-viewing to the nascent 3-D revolution.
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发表于 2010-5-19 01:46 AM
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