A good strategy is to bet its coming volatilty (either up or down).
An optiona play exmaple: buy 01Feb 550 Call and Sell 575 Call; and at the
same time buy 01FEB 500 Put and Sell 475 Put. One contract of combination
cost $1200, if AAPL can
close above 575 or below 475 by Feb, your profit is up to $1300 per contract
(108% profit).